Earlier this week, Google rocked the world of tech, when announced that co-founder Larry page was going to step into CEO role, although Eric Schmidt, led the company since 2001, will become an advisor. Though Google has grown tremendously under the guidance of his image Schmidt, slowly morphed from startup artistry downs plucky, innovative technologies for the giant Behemoth corporations. The page that develop Google search algorithm in his dorm room, the company has a true geek's Geek in for free, someone likes to push the envelope of technology.
Rabbits, five ways to Larry, you can restore the cred Geek Google:
1. Kill Chrome OS instead of improving the Android: as I said earlier, chrome OS should be most Geek unfriendly operating system imaginable. You cannot install apps, hack OS or do anything remotely is cool. Android, on the other hand, it's all about the configuration of custom skins for custom ROMs. You can even get into a Terminal window on your phone and start typing commands on unix with mobile OS. It is so flexible that it makes the move from the phones in the electoral lists. Why not create a mouse and keyboard oriented, desktop version of Android and Chrome OS put in the basket of history where it belongs?
2. Supercharge Google Apps for business: technology and infrastructure for some of the most powerful tools Google has long been available as premium services for businesses that want to use Gmail, Google Calendar, Google docs and several other services for their employees. Although these services are very inexpensive and easy to use, the company is considering Google Apps for businesses and their customers, as bastard children. Google Apps for business all versions is always the last to get new features like priority inbox and sometimes (as in the case of Gtalk) they do not even work properly on Android phones.
Worse, Google doesn't seem to have given a lot of thought into what actually needs IT geeks. For example, Gmail for business, not an administrator set it policy or monitor user accounts for illegal activities. Word processing and spreadsheet applications provide a good cooperation, but offer minimal features are still offline (although this feature promised) and do not allow this kind of custom templates or macros, many businesses require.
Examining Apps for business as a lame toy, Google is not just Dissing it geeks; It also leaves a lot of business on the table. The page will immediately invest in creating applications in a real competitor to Microsoft Office, both by adding functions IT friendly docs and Gmail, and by providing some products in Google and other major as a premium business services. YouTube should be offered a customized version of its player for business.
3. using developers win social: we know Google Buzz won't go anywhere, Google wave was a disaster, and all are saying that Google is not social media. However, with the main force in the development and deployment of new online tools, and Google should take a different approach. Instead of trying to build a fancy destination sites like FaceBook, Twitter or LinkedIn, Google needs to build the best APIs and services that enable developers to create rich social experience for users of Google. You must also make Google Talk and Gmail nodes to which you are adding social features. Would like to get in my favorite shopping site and see a widget that shows which of my Google Talk friends was currently shopping in one place, for example.
4. fight for Android Geeks: the company that considers its relationship once a phone can break stranglehold of carriers on the market of mobile phone has done everything possible to appease both telecommunications and device manufacturers, financed by the users. Pages should require that suppliers and carriers make it easy for users to update their phones to the latest version of Android in the time it comes out. It also should build root access to the operating system and prevent companies such as Motorola, using bootlockers and other anti-rooting measures.
5. fluctuations on net neutrality: page should make Google "don't be evil" mantra mean something again by clicking the full net neutrality both wired and wireless traffic. Back in the summer time Google shocked his supporters issue joint policy proposal with Verizon, where two companies suggested that allowed to choose which Web services they will provide their users to see, and how quickly they downloaded wireless Internet providers. According to this proposal if Verizon or Sprint or AT&T wants to claim access fees for small launch website to show your users that the content of this site or tools, you can do this. If in 1998 the run Web service called Google had to pay bribes AOL or Earthlink to appear for their subscribers, I could write a column today about Lycos instead.